Summary
Full-stack ecommerce operator with 10+ years scaling DTC brands from $4M to $10M+ in annual revenue. Deep cross-functional ownership across paid media (Google, Meta), Klaviyo retention, financial operations, and analytics infrastructure. Currently building PARTY — a local-first AI specialist platform that gives ecomm teams persistent, memory-driven agents for every channel. Executive MBA. Section4 Certified Product Strategist.
Experience
- Drove double-digit YoY online revenue growth for a nationwide agricultural seed brand through full-funnel paid media, SEO infrastructure, and merchandising system overhauls
- Built data automation pipelines consolidating Shopify, Google Ads, and GA4 into a single reporting layer — reduced reporting time by 70% and surfaced ROAS anomalies within 24 hours
- Redesigned site information architecture and on-page SEO strategy, lifting organic sessions 40%+ and reducing paid dependency on top-of-funnel traffic
- Implemented online merchandising systems (product bundling, cross-sell logic, inventory-aware promotions) that improved conversion rate and average order value
- Developed and managed high-ROAS Google Shopping and Search campaigns; maintained a blended ROAS above target throughout competitive seasonal windows
- Scaled annual ecommerce revenue from $4M to $10M (150% growth) over 3 years through integrated paid media, CRO, and retention programs
- Built and led a B2C digital marketing function from scratch — hired and managed a cross-functional team spanning paid, content, email, and design
- Developed a comprehensive analytics and reporting system (custom GA4 + BigQuery dashboards) that gave the executive team real-time visibility into channel contribution and margin
- Managed $1M+ annual Google Ads budget; restructured campaign architecture to improve ROAS 35% while expanding into new product categories
- Launched Klaviyo email program — welcome series, abandon flows, post-purchase sequences — contributing 22% of total revenue within 18 months
- Managed digital growth for a portfolio of 10+ local and regional B2C brands across retail, food & beverage, and professional services
- Designed and executed multi-channel campaigns (paid social, SEO, email) delivering measurable revenue lift for each client
- Built client relationships and recurring retainer model; grew agency's managed revenue base by 60% over 3 years
- Designing, building, and shipping a local-first macOS desktop application that gives DTC operators persistent, memory-driven AI specialists for Klaviyo, Shopify, Google Ads, Meta, and Finance
- Architecture: Tauri 2 (Rust) + Node.js sidecars + Anthropic Claude SDK + SQLite + macOS Keychain — full privacy, no SaaS dependency
- Built automated agent-improvement loops (Reflector, Curator, Skill Promoter) that compound agent accuracy over time without manual intervention
Skills
Paid Media
Google Ads · Meta Ads · Google Shopping · Performance Max · YouTube
Retention & CRM
Klaviyo · Email flows · SMS · Segmentation · LTV modeling
Analytics
GA4 · BigQuery · Looker Studio · Attribution modeling · MER/ROAS frameworks
Platforms
Shopify · WooCommerce · Headless commerce · API integrations
Financial Ops
P&L ownership · CAC/LTV · Cash flow · Budget management · MER targeting
AI & Engineering
Claude SDK · MCP · Next.js · TypeScript · Rust (Tauri) · SQL
Education
Executive MBA, Business Administration & Management
Columbia College, Missouri · 2025
Bachelor's Degree, Business Administration, Management & Operations
Columbia College, Missouri · 2021
Certifications
Section4 Certified Product Strategist
Google Ads Certified · Google Analytics Certified