Skills & Expertise
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Work With Me
Pick the level of help you need. I'll tell you what matters, what doesn't, and what to do next.
E-commerce growth across CRO, acquisition, retention, and unit economics.
Quick Audit + Action Plan
A fast, honest teardown of your site + marketing — with a prioritized next-step plan.
What you get
- 30–45 min call (your goals + what's stuck)
- Live teardown: homepage → category → PDP → cart/checkout
- Quick read on acquisition + retention basics (what's missing / what's leaking)
- Deliverable: 1–2 page action plan with prioritized fixes
- "Do this first" (highest leverage)
- "Do this next" (second order improvements)
- "Don't do this" (common time-wasters)
Best for
- You know something's off but you don't know where
- You want a second brain before hiring or rebuilding anything
- You need a clear priority list for your team/agency
Requirements
- Access to GA4 (read-only) or basic traffic + conversion numbers
- 2–3 competitor examples you admire (optional)
Limited slots per month (so I can actually focus).
Full Funnel Audit (DTC + Lifecycle)
A deep, structured review of your entire e-commerce revenue machine — plus a roadmap your team can execute.
What we cover
- Acquisition: Google Ads, Meta, Shopping/PMax, creative, targeting, landing pages
- On-site conversion: information architecture, offer clarity, friction points, speed, trust
- Merchandising: pricing/pack architecture, bundles, category strategy, upsell paths
- Lifecycle: email + SMS flows, segmentation, retention offers, post-purchase strategy
- Measurement: GA4 events/funnels, attribution sanity check, KPI dashboard recommendations
- Unit economics: margin reality check + CAC/LTV guardrails
Deliverables
- Audit document with screenshots + callouts (what's broken + why)
- Prioritized roadmap (Now / Next / Later)
- "Revenue Leaks" list (conversion + retention gaps)
- Quick wins vs bigger projects (so you don't boil the ocean)
- Optional: Loom walkthrough so your team can rewatch
Format
- 60–90 min kickoff
- Asynchronous deep work + analysis
- 45–60 min readout + Q&A
Best for
- You're spending money but growth feels inconsistent
- You want a real plan, not generic advice
- You need alignment across marketing + site + retention
3-Month Growth Sprint (Fractional E-commerce Lead)
Hands-on execution + leadership. We ship improvements weekly and build a system that keeps compounding after I'm gone.
What you get
- Growth roadmap + sprint board (prioritized by profit impact)
- CRO improvements: PDP, category, checkout, messaging, speed
- Acquisition tuning: structure, creative testing cadence, landing page alignment
- Lifecycle buildout: flows, segmentation, campaign calendar, offer strategy
- Reporting: channel scorecard + weekly KPI review
- Team alignment: clear ownership + decision-making cadence
How it works
- I plug in like a fractional e-commerce director / growth lead
- Weekly planning + execution cycles
- You get real deliverables, not theory
Outputs you can expect
- Shipped site improvements (or tickets + specs if your dev team executes)
- A working retention engine (flows + segmentation)
- A measurable testing system (creative + landing pages + offers)
- A performance cadence your team can maintain
Best for
- You want growth now and a system that lasts
- You have a team but need senior direction and execution pressure
- You're ready to treat e-commerce like a machine, not a guessing game
I take a small number of clients at a time to stay hands-on.
Pick this if…
I want clarity and priorities.
I want a full plan and a roadmap.
I want results + execution leadership.