Years in the seat
Operator, not consultant.
10+ years inside the P&L — paid, retention, ops, finance. Scaled Proline $4M → $15M. Took NaturesSeed profitable in 6 months. Built a beauty brand from $0 → $1.2M ARR.
$10M+ ad spend deployed. $50M+ revenue managed. Executive MBA. Section4 product strategy. Every rep earned from inside the P&L — not from a course.
Founder of Amelio — AI automation consulting and software helping small businesses scale productivity and become operationally self-sufficient.
Best fit: DTC brands at $2M–$20M who want a financial thesis driving every channel decision.
What I do.
Every engagement starts with the P&L. Contribution margin. MER floors. CAC, LTV, payback windows. The numbers decide what channels get built, what gets cut, and what gets scaled.
Growth & Paid Media
Full-funnel channel architecture — Google, Meta, Shopping. Built to compound margin, not just convert clicks.
Retention & Lifecycle
Klaviyo, SMS, and behavioral flows built around your customer data. Segmentation that defends margin and drives repeat revenue.
Financial Operations
P&L ownership, MER floors, CAC/LTV modeling, and the financial clarity that directs every growth decision.
Storefront & CRO
Ditch the theme agency. Fast development cycles, zero agency overhead, and a codebase you actually own.
Selected results.
Proline Range Hoods
Full-stack operator engagement. Built a profitable paid advertising system from the ground up — search, shopping, and retention all coordinated around the same financial thesis.
NaturesSeed.com
Took a B2B-focused seed company and built a DTC growth engine. Profitability-first transformation — new channel mix, retention infrastructure, and contribution margin discipline from day one.
Home Goods — Multi-SKU
Google Shopping architecture overhaul + feed optimization. Cut wasted spend 38% while growing revenue 61% YoY.
Beauty / Skincare
Early-stage operator partnership. Go-to-market, paid acquisition playbook, and full ecomm stack build from zero.
How it works.
The financial foundation.
- →Success-oriented budget built to hit your actual goal
- →Dashboards and tracking live on day one
- →Margins, profitability floors, and spend limits defined
- →Clear path to profitability drawn before a dollar is spent
Your store and lifecycle, rebuilt.
- →CRO audit — site flow, conversion points, and friction removed
- →Storefront: ditch the theme agency, own the code, ship in days not weeks
- →Email + SMS flows that run and convert without you touching them
- →CRM-level customer intelligence — automated
Channels built to never leak.
- →Paid, organic, and content channel architecture designed for speed
- →Exact spend guidance: how much, which channels, what mix
- →Pricing structure and healthy discount thresholds defined
- →Replicable growth: every gain is documented and repeatable
Let's work together.
Owners and teams multiply their output — not their headcount. The discipline transfers. The capacity stays.