Years in the seat
Operator, not consultant.
10+ years inside the P&L — paid, retention, ops, finance. Scaled Proline $4M → $15M. Took NaturesSeed profitable in 6 months. Built a beauty brand from $0 → $1.2M ARR.
$10M+ ad spend deployed. $50M+ revenue managed. Executive MBA. Section4 product strategy. Every rep earned from inside the P&L — not from a course.
Now I build custom AI products— implemented directly into how your business runs, automating the busywork and sharpening the day-to-day. The same operator's lens, pointed at AI.
Best fit: DTC brands at $2M–$20M who want a financial thesis driving every channel decision.
Two ways in.
Whether you're scaling an ecommerce brand or putting AI to work inside your operation, it comes from the same place: ten years running real P&Ls, not a playbook bought off a shelf.
Scale your DTC — lean and profit-first.
Ten years inside the P&L, pushing brands toward $20M with a small team and a financial thesis behind every channel. Paid, retention, storefront, and finance — coordinated, not siloed.
- →Contribution margin & MER floors drive every call
- →One operator replacing a full agency stack
- →Built to compound profit, not just clicks
Custom AI products, built into your workflow.
I build custom AI products that get implemented into how your business actually runs — automating the busywork and improving the day-to-day. Not another subscription. Systems tailored to you.
- →Content generation, agents, data insights, apps
- →Wired into your real tools and data
- →Learn the AI 101, or have me build it for you
Selected results.
Proline Range Hoods
Full-stack operator engagement. Built a profitable paid advertising system from the ground up — search, shopping, and retention all coordinated around the same financial thesis.
NaturesSeed.com
Took a B2B-focused seed company and built a DTC growth engine. Profitability-first transformation — new channel mix, retention infrastructure, and contribution margin discipline from day one.
Home Goods — Multi-SKU
Google Shopping architecture overhaul + feed optimization. Cut wasted spend 38% while growing revenue 61% YoY.
Beauty / Skincare
Early-stage operator partnership. Go-to-market, paid acquisition playbook, and full ecomm stack build from zero.
How it works.
The financial foundation.
- →Success-oriented budget built to hit your actual goal
- →Dashboards and tracking live on day one
- →Margins, profitability floors, and spend limits defined
- →Clear path to profitability drawn before a dollar is spent
Your store and lifecycle, rebuilt.
- →CRO audit — site flow, conversion points, and friction removed
- →Storefront: ditch the theme agency, own the code, ship in days not weeks
- →Email + SMS flows that run and convert without you touching them
- →CRM-level customer intelligence — automated
Channels built to never leak.
- →Paid, organic, and content channel architecture designed for speed
- →Exact spend guidance: how much, which channels, what mix
- →Pricing structure and healthy discount thresholds defined
- →Replicable growth: every gain is documented and repeatable
Let's work together.
Owners and teams multiply their output — not their headcount. The discipline transfers. The capacity stays.