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Gabe Gimenes Silva

Director of eCommerce | DTC Growth Operator | Systems Builder

gab280812@gmail.com • Salt Lake City, Utah

Summary

I'm an accomplished eCommerce Marketing Manager with over 10 years of experience developing and implementing comprehensive eCommerce strategies across multiple industries. I build DTC growth systems that turn messy ecommerce into measurable profit—with real execution across acquisition, CRO, retention, and ops.

Experience

Director of Ecommerce at NativeSeed Group

May 2025 - Present
  • •Driving double-digit online growth for a nationwide agricultural seed brand by fusing data automation, SEO-optimized content, and high-ROAS advertising
  • •Built comprehensive SEO and content strategy to increase organic visibility
  • •Implemented online merchandising systems for improved conversion
  • •Developed data-driven advertising campaigns with measurable ROAS

Ecommerce Manager at Proline Range Hoods

Jan 2018 - Jan 2025
  • •Increased annual website conversion from $4M to $10M by creating and managing a successful marketing team
  • •Built and led B2C e-commerce and digital marketing strategies
  • •Developed comprehensive analytics and reporting systems
  • •Managed cross-functional teams to deliver growth initiatives

Digital Marketing Consultant at Eighty Three Agency

Jan 2015 - Dec 2018
  • •Served a diverse portfolio of small local brands and facilitated significant revenue growth for a variety of clients
  • •Developed and executed social media marketing strategies
  • •Created comprehensive digital marketing campaigns across multiple channels
  • •Built client relationships and delivered measurable marketing results

Selected Projects

HawksBill: Live P&L & Reporting System

Built a real-time net revenue tracking system from scratch using AI

  • •Real-time visibility into marketing ROI by channel
  • •Reduced decision lag from days to hours

UI/UX Overhaul: 2x Conversion Rate

Doubled conversion rates through behavioral economics and streamlined UX

  • •2x conversion rate improvement on both sites
  • •Reduced cart abandonment significantly

Paid Ads: ROI & MER Optimization

Increased ROI and MER by focusing spend on what works

  • •Significant increase in ROI across all platforms
  • •Improved MER (Marketing Efficiency Ratio)

Content Strategy: Building a Content Machine

Created systematic content production generating 3-5 videos per week

  • •Proline: 3-5 short videos + 2 long-form videos weekly
  • •NaturesSeed: Consistent content output with minimal resources

Skills

Growth: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Digital Marketing, Advertising, Blogging
Retention: Email Marketing, Social Media Marketing, Marketing Consulting, User Experience Design (UXD)
Analytics: Online Merchandising, Online Consultancy, Data-Driven Marketing, Marketing Analytics
Platforms: B2C E-commerce, Digital Advertising, Content Marketing, Web Design

Certifications

Section4 Certified Product Strategist