Gabe Gimenes Silva
Director of eCommerce | DTC Growth Operator | Systems Builder
Professional Summary
I'm an accomplished eCommerce Marketing Manager with over 10 years of experience developing and implementing comprehensive eCommerce strategies across multiple industries. I build DTC growth systems that turn messy ecommerce into measurable profit—with real execution across acquisition, CRO, retention, and ops.
Professional Experience
Director of Ecommerce
NativeSeed Group • Lehi, Utah
Driving double-digit online growth for a nationwide agricultural seed brand
- •Driving double-digit online growth for a nationwide agricultural seed brand by fusing data automation, SEO-optimized content, and high-ROAS advertising
- •Built comprehensive SEO and content strategy to increase organic visibility
- •Implemented online merchandising systems for improved conversion
- •Developed data-driven advertising campaigns with measurable ROAS
Ecommerce Manager
Proline Range Hoods • Salt Lake City Metropolitan Area
Led ecommerce operations for 10+ years, scaling revenue significantly
- •Increased annual website conversion from $4M to $15M by creating and managing a successful marketing team
- •Built and led B2C e-commerce and digital marketing strategies
- •Developed comprehensive analytics and reporting systems
- •Managed cross-functional teams to deliver growth initiatives
Digital Marketing Consultant
Eighty Three Agency • Salt Lake City Metropolitan Area
Provided digital marketing consulting for diverse portfolio of clients
- •Served a diverse portfolio of small local brands and facilitated significant revenue growth for a variety of clients
- •Developed and executed social media marketing strategies
- •Created comprehensive digital marketing campaigns across multiple channels
- •Built client relationships and delivered measurable marketing results
Key Achievements
HawksBill: Live P&L & Reporting System
Built a real-time net revenue tracking system from scratch using AI
- •Real-time visibility into marketing ROI by channel
- •Reduced decision lag from days to hours
UI/UX Overhaul: 2x Conversion Rate
Doubled conversion rates through behavioral economics and streamlined UX
- •2x conversion rate improvement on both sites
- •Reduced cart abandonment significantly
Paid Ads: ROI & MER Optimization
Increased ROI and MER by focusing spend on what works
- •Significant increase in ROI across all platforms
- •Improved MER (Marketing Efficiency Ratio)
Core Competencies
growth
Search Engine Optimization (SEO), Search Engine Marketing (SEM), Digital Marketing, Advertising, Blogging
retention
Email Marketing, Social Media Marketing, Marketing Consulting, User Experience Design (UXD)
analytics
Online Merchandising, Online Consultancy, Data-Driven Marketing, Marketing Analytics
platforms
B2C E-commerce, Digital Advertising, Content Marketing, Web Design
operations
Team Leadership, Marketing Strategy, Business Development, Project Management
Education
Executive MBA, Business Administration and Management
Columbia College
2025
Bachelor's Degree, Business Administration, Management and Operations
Columbia College
2021
Certifications
- •Section4 Certified Product Strategist