Gabe G Silva

Director of eCommerce · DTC Growth Operator · AI Systems Builder

(801) 259-4734gab280812@gmail.comgabegs.comSalt Lake City, UT

Summary

Full-stack ecommerce operator with 10+ years scaling DTC brands from $4M to $10M+ in annual revenue. Deep cross-functional ownership across paid media (Google, Meta), Klaviyo retention, financial operations, and analytics infrastructure. Now building custom AI products — implemented directly into how businesses run, automating the busywork and sharpening the day-to-day. Executive MBA. Section4 Certified Product Strategist.

Experience

Director of Ecommerce · NativeSeed Group

May 2022 – Present · Remote

Drove double-digit YoY online revenue growth through full-funnel paid media, SEO infrastructure, and merchandising overhauls
Built data automation pipelines consolidating Shopify, Google Ads, and GA4 — reduced reporting time 70% and surfaced ROAS anomalies within 24h
Redesigned site architecture and SEO strategy, lifting organic sessions 40%+ and reducing paid dependency on top-of-funnel traffic
Maintained blended ROAS above target throughout competitive seasonal windows on Google Shopping and Search

Ecommerce Manager · Proline Range Hoods

Jan 2018 – Jan 2021 · Salt Lake City, UT

Scaled annual ecommerce revenue from $4M to $10M (150% growth) over 3 years
Built and led B2C digital marketing function from scratch — managed paid, content, email, and design teams
Managed $1M+ annual Google Ads budget; restructured campaigns to improve ROAS 35% while expanding into new categories
Launched Klaviyo email program contributing 22% of total revenue within 18 months

Digital Marketing Consultant · Eighty Three Agency

Jun 2015 – Jun 2018 · Salt Lake City, UT

Managed digital growth for 10+ local and regional B2C brands across retail, F&B, and professional services
Designed multi-channel campaigns delivering measurable revenue lift; grew agency managed revenue base 60% over 3 years

AI Consultant & Product Builder · Independent

2024 – Present · Remote

Build custom AI products for operators — implemented directly into client workflows to automate busywork and sharpen day-to-day decisions
Hands-on delivery: content generation, autonomous agents with persistent memory, data-insight dashboards, and internal applications
Stack: Anthropic Claude SDK, Next.js, TypeScript, SQL — systems built to compound without growing headcount

Skills

Paid Media

Google Ads · Meta Ads · Shopping · PMax · YouTube

Retention

Klaviyo · Email flows · SMS · Segmentation · LTV

Analytics

GA4 · BigQuery · Looker Studio · MER / ROAS frameworks

Platforms

Shopify · WooCommerce · API integrations

Financial Ops

P&L · CAC/LTV · Cash flow · Budget management

Engineering

Claude SDK · Next.js · TypeScript · Rust · SQL

Education

Executive MBA, Business Administration & Management

Columbia College, Missouri · 2025

Bachelor's Degree, Business Administration, Management & Operations

Columbia College, Missouri · 2021

Certifications

Section4 Certified Product Strategist

Google Ads Certified · Google Analytics Certified