About Me
I'm an accomplished eCommerce Marketing Manager with over 10 years of experience developing and implementing comprehensive eCommerce strategies across multiple industries. I build DTC growth systems that turn messy ecommerce into measurable profit—with real execution across acquisition, CRO, retention, and ops.
How I Work
I think in levers and frameworks, not vibes. Every recommendation comes with a clear rationale.
I ship automation, dashboards, and SOPs—not just strategy decks.
I care about design and brand trust as a growth lever, not decoration.
I speak plainly, move fast, and prefer proof over posturing.
What I'm Not
I don't do generic "marketing," fluffy leadership adjectives, or jargon soup. No "synergizing" or "leveraging" without specifics. No "thought leadership." Just clear thinking, clean execution, and measurable results.
Skills & Tools
Growth
Retention
Analytics
Platforms
Education
Executive MBA, Business Administration and Management
Columbia College • 2025
Bachelor's Degree, Business Administration, Management and Operations
Columbia College • 2021