Two paths. One operator.
Learn the AI 101 — and get your ecommerce up to date.
You know you need AI. What you’re missing isn’t effort, it’s a map. This is the operator’s version of the fundamentals — no hype, no jargon, no becoming a developer.
- →What the tools actually do — and which ones are worth your time
- →The two or three first automations that pay for themselves
- →A plain-English plan to get your store current in weeks, not years
I build AI solutions for what your business actually needs.
Once the basics are in, the leverage is custom. I build the systems most operators can’t — wired into your data, tuned to how you actually work.
- →Custom agents that own a workflow end to end, with memory
- →Built from inside a real P&L — not a template
- →Implemented into your workflow — automating the day-to-day
What I build.
Content generation
Product copy, email + SMS, ad creative, and social — on-brand and at volume, without the blank page. The system learns your voice and gets sharper every cycle.
Agent management
Agents that own a workflow end to end — monitoring, adjusting, reporting — with permanent memory, so every decision shapes the next one instead of starting cold.
Data insights
Live dashboards and analysis that surface what’s working and what’s quietly leaking — margin, MER, CAC, LTV — one source of truth instead of ten open tabs.
Website & app improvements
Custom applications and storefront improvements built to how you actually operate — internal tools, customer-facing features, and the AI plumbing behind them.
Built, not theorized.
Who this is for
10+ years in the seat. $10M+ ad spend. $50M+ revenue managed. Executive MBA. Every system I build, I built from inside the P&L — not from a course.
See where you stand — free.
You don’t have to hire anyone to get value today. Take the 2-minute AI scorecard — you’ll get your readiness score, what it means, and the first moves that actually matter for your business.
Let’s put AI to work.
We start with a 30-minute call. I’ll find where AI actually moves the needle for your business, tell you what to do first, and give you a specific written follow-up — whether or not we work together.
30-min call · Specific written recommendations · No commitment