The B2B trap.
It happens to almost every brand. B2B starts performing. The orders are bigger, the sales cycle is predictable, and the revenue feels stable. So that's where all the attention goes. And the DTC channel — which has higher margins, lower dependency, and unlimited upside — quietly gets left behind.
B2B is booming
The wholesale and B2B side is generating consistent revenue. Sales calls are going well. It feels like the only place worth spending your time.
DTC is stalling
But your direct-to-consumer channel — the one with the highest margin — is quietly falling behind. No one has time to run it properly.
The attention gap widens
Every week you don't touch ecomm, competitors compound. Abandoned carts pile up. Flows go cold. Ad accounts go stale. The gap grows.
The truth is: ecomm is absolutely worth the effort. A profitable, scalable DTC channel doesn't require a team of five — it requires the right system.
I've seen a single person grow ecomm profitably when the AI infrastructure is built correctly. Not cutting corners — actually profitable, actually scalable, with full financial visibility at every step.
Strategy in. Results out.
You bring the business direction. The systems handle monitoring, optimization, reporting, and execution — day in, day out, across every channel.
What makes it different
Channel by channel.
Paid Acquisition
- →Google Search + Shopping architecture tuned to margin floors
- →Meta retargeting sequences that convert without heavy discounting
- →Spend calibrated weekly — agent monitors ROAS and flags anomalies
Retention & Lifecycle
- →Email and SMS flows that run 24/7 with zero daily management
- →Behavioral triggers — abandoned cart, browse abandonment, post-purchase
- →Segmentation that improves automatically with every order cycle
Storefront Performance
- →Conversion rate monitoring — AI flags drop-off points weekly
- →Product page optimization: copy, images, hierarchy, and offer structure
- →Site speed and mobile experience maintained to Lighthouse standards
Financial Operations
- →CFO dashboard tracking contribution margin, MER, CAC, and LTV in real time
- →Monthly P&L review with variance analysis baked into the routine
- →Spend limits and profitability floors set — agents work within those rails
The process.
Install the operating system.
- →Connect your Shopify, Google Ads, Meta, and Klaviyo accounts
- →CFO dashboard goes live — margins, MER floors, and spend limits defined
- →Baseline audit: what's working, what's bleeding, what to ignore
- →First AI agents configured with your brand context, voice, and financial thesis
One channel at a time. Every week.
- →A single 60-minute session per channel — no full-day workshops, no agency retainers
- →Agents are deployed with permanent memory: every decision shapes the next one
- →Results are tracked in the CFO dashboard — not slides, not reports, live numbers
- →Each channel becomes self-running before we move to the next
The system runs. You direct it.
- →Systems cover the daily execution: monitoring, adjustments, reporting, and optimization
- →Weekly strategy check-in replaces full-time management — you stay in control without being in the weeds
- →Every channel is tuned weekly — performance compounds over time
- →One person can run a profitable, growing ecomm operation without an agency
It works.
Who this is for
10+ years in the seat. $10M+ ad spend. $50M+ revenue managed. Executive MBA. Every framework I use, I built from inside the P&L — not from a course.
Ready to fix your ecomm?
We start with a 30-minute strategy call. I'll audit where your ecomm stands, identify the highest-leverage gaps, and give you a specific written follow-up — whether or not we work together.
30-min call · Specific written recommendations · No commitment